Modern Collective – Privacy Policy

Last Updated: December 2025

Modern Collective (“we,” “us,” or “our”) operates moderncollective.io and provides AI-powered business automation services for construction and trade businesses (“Services”). This Privacy Policy explains how we collect, use, and protect personal information.

1. Information We Collect

A. Information You Provide (Website Visitor Data)

Name Email address Phone number Business name and website Form submissions and inquiries Payment details (processed securely by third-party payment providers)

B. Information Collected Automatically (Website Visitor Data)

IP address Browser type, device type, operating system Pages visited and time spent on pages Cookies, pixels, and similar technologies (e.g., Google Analytics, Meta Pixel, LeadConnector)

C. Information from Third Parties (Website Visitor Data)

Scheduling platforms CRM or form tools Payment processors

2. Our Role in Data Processing

Modern Collective processes data in two distinct capacities:

A. Data Controller (Website Visitor Data)

We act as the Data Controller for personal information collected directly through our website, including analytics data, cookies, and marketing or contact inquiries. We determine the purposes and means of processing this information. This role is governed by this Privacy Policy.

B. Data Processor (Client Automation Data)

When providing automation services to business clients, Modern Collective acts as a Data Processor. In this role, we process personal information on behalf of our clients and only according to their documented instructions.

Client Automation Data may include customer contact information (such as name, phone number, and email), communication records (including calls, messages, and voicemails), scheduling data, and job or quote-related information.

This data is processed solely to deliver the contracted automation services and is not used by Modern Collective for independent marketing, analytics, or generalized AI model training.

The handling of Client Automation Data is governed by the applicable service agreement, Master Service Agreement, or Terms of Service between Modern Collective and the client.

3. How We Use Website Visitor Information

We use Website Visitor Data to:

Provide and improve our Services Respond to inquiries and support requests Analyze website performance Send service updates or marketing communications (with opt-out options) Comply with legal obligations Prevent misuse, fraud, or security incidents

4. Sharing of Information

We do not sell personal information for monetary compensation.

We may share limited personal information with the following categories of recipients:

Service Providers and Subprocessors: Third-party providers that support our operations, such as hosting, analytics, communications, and automation platforms. These providers process data solely to perform services on our behalf and are required to maintain appropriate data security and confidentiality standards. Advertising and Analytics Partners: We may share limited information for website analytics and advertising purposes, which may be considered “sharing” under applicable California privacy laws. Legal Authorities: When required by law, regulation, subpoena, or valid legal process. Business Partners: With your explicit consent.

5. Cookies and Tracking Technologies

We use cookies and similar technologies for:

Website functionality and performance Analytics and measurement Advertising and retargeting

You may control or disable cookies through your browser settings. We plan to implement additional cookie consent or preference-management tools to allow visitors to manage non-essential tracking.

6. Data Security and Retention

Data Security

We implement commercially reasonable technical and administrative safeguards designed to protect personal information. However, no method of transmission or storage is completely secure.

Data Retention

Website Visitor Data: Retained only for as long as necessary to fulfill the purposes described in this Privacy Policy, maintain business records, comply with legal obligations, or until you opt out of communications or request deletion. Client Automation Data: Retained for the duration of the client’s service relationship and any limited post-termination period specified in the applicable service agreement, after which data is deleted, anonymized, or otherwise handled according to contractual terms.

7. Your Privacy Rights

Depending on your location, including if you are a California resident, you may have the right to:

Request access to your personal information Request correction or deletion of your personal information Request restriction of processing Opt out of marketing emails (via the unsubscribe link included in emails) Opt out of the sharing of personal information for cross-context behavioral advertising

Requests may be submitted to: [email protected]

8. Children’s Privacy

Our website and Services are intended for business use. We do not knowingly collect personal information from individuals under the age of 13.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.

10. Contact Information

For questions about this Privacy Policy or our data practices, please contact: [email protected]