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Resources for Aesthetic Clinics & Construction Crews

Smart Tools. Real Insights. Built for How You Work.

If you’re the kind of person who reads before you watches, here’s what you need to know.

CALMA and Backform aren’t tools. They’re systems built for how you already work, just cleaner, calmer, and more consistent.

Smart Tools. Real Insights. Built for How You Work.

If you’re the kind of person who reads before you watches, here’s what you need to know. CALMA and Backform aren’t tools. They’re systems built for how you already work, just cleaner, calmer, and more consistent.

CALMA for
Aesthetic Clinics

Quiet automation that protects your polish.

For aesthetic clinics building high-touch brands, CALMA is your invisible operations layer. Clients don’t ghost. Your front desk isn’t scrambling. And follow-up finally sounds like your brand, not a bot. CALMA doesn’t just automate reminders. It rebooks, replies,
and reinforces your polish, quietly, in the background.

Watch The CALMA Walkthrough

Backform for Construction Crews

Quiet structure for crews that don’t slow down.

For construction crews quoting on the go, Backform is the second crew that never clocks out. You didn’t miss the job because you were too expensive. You missed it because no one followed up. Backform captures leads, sends quote nudges, and shows your schedule, before you’ve even had your coffee. This isn’t another CRM. It’s field-first backup that moves like you do.

Watch The Backform Walkthrough

CALMA for
Aesthetic Clinics

Quiet automation that protects your polish.

For aesthetic clinics building high-touch brands, CALMA is your invisible operations layer. Clients don’t ghost. Your front desk isn’t scrambling. And follow-up finally sounds like your brand, not a bot. CALMA doesn’t just automate reminders. It rebooks, replies, and reinforces your polish, quietly, in the background.

Watch The CALMA Walkthrough

Backform for Construction Crews

Quiet structure for crews that don’t slow down.

For construction crews quoting on the go, Backform is the second crew that never clocks out. You didn’t miss the job because you were too expensive. You missed it because no one followed up. Backform captures leads, sends quote nudges, and shows your schedule, before you’ve even had your coffee. This isn’t another CRM. It’s field-first backup that moves like you do.

Watch The Backform Walkthrough

Services

How We Support Your Rollout

Strategic Consultation

Navigate the AI landscape with expert guidance tailored to your business needs.

Tailored Setup,
Done For You

Whether you’re quoting jobs or rebooking clients, we map your flow and build around it, so the system feels like it’s been there all along.

Quiet Integration, Zero Disruption

CALMA and Backform run behind the scenes. No platforms to learn, no tech headaches. Just branded, smart systems that fit how you already work.

Discovery & Planning

Map out your AI journey with clear, actionable steps for implementation.

Operator Support,
Not Software Training

You don’t need a CRM tutorial. You need backup. We support founders and lean teams, not admins or tech staff.

Implementation & Training

Get your team confident & competent with new AI tools and workflows.

STILL NOT SURE?

Frequently Asked Questions

Simple answers to the questions most teams ask before they get started.

Question 1: Do I need to log in anywhere to use this?

No dashboards. No new platforms to learn. CALMA and Backform run quietly behind the scenes via SMS, email, and custom backend workflows, so your day flows without interruption.

Question 2: Is CALMA secure and HIPAA-compliant?

Yes. CALMA was built for aesthetic clinics with HIPAA-considerate protocols, ensuring patient data is protected while maintaining ease of communication.

Question 3: What if I’m a solo injector or a two-person crew?

Both CALMA and Backform were designed for lean, high-touch teams. Whether you’re the injector and front desk, or the foreman and estimator, it supports you like a second set of hands, without adding headcount.

Question 4: What if I already use a booking system or CRM?

CALMA integrates with your existing clinic management software to streamline confirmations, rebookings, and follow-ups.

Backform operates independently, ideal for crews who skip CRMs and just need clean, structured follow-through.

Question 5: How fast can we go live?

Once we align on workflows and voice, setup is fast. Most solo or small teams are fully supported within a few days, without pausing daily operations.